The Washington Post reports on the financial impact of Rathergate.
CBS Evening News is down in the ratings. But we learn that CBS Evening News doesn't make much money anyway:
Ad revenue from the "Evening News" accounts for only about 10 percent of the total revenue of the CBS News division, Moonves said.
CBS Evening News dates back to a time when there were only three major networks and their news reporting mattered. Today, we have all news cable channels like CNN, Fox, and MSNBC. I personally never watch any network news. I'm strictly a cable girl.
One wonders if it makes economic sense for Viacom to continue its commitment to CBS Evening News? I predict that Viacom will dump the Evening News and just stick with its more profitable magazine style shows like 60 Minutes.
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